Transformers To PPV on 7/3, Same Day As Theaters

andy

, the film will debut on July 3 on cable PPV for the upper-range price of $49. The story’s short on details beyond that, so I can’t tell you for sure that it will only be “cable” PPV, as opposed to PPV across cable and satellite systems. Still, either scenario would be a groundbreaker, and studios will be watching the returns and response very closely. Also watching will be theater execs, who are appropriately scared at being dealt another blow to their shrinking revenue.

But even if there are snafus (and the one I’m rooting for is a simple labeling mistake to result in Transformers: The Movie being shown instead for the first several thousand orders or so. I believe Justin’s money is on TransAmerica.), this idea will continue to move forward. All these gatekeepers are more panicked by the loss of control than any short-term revenue hits. They’ve been spoiled by nearly a century of being able to dictate how the consumer can buy content, for what price, and how they will be allowed to enjoy their content. Now with the Internet as the great equalizer, that horse is long gone, and it’s going to be a long, messy negotiation between consumers and movie and music studios as to how things are going to be from here. There’s no magical silver bullet that will turn back the clock, and as the music industry is learning the hard way right now, you either get down or lay down.

us/2007/06/...box_office.php

UberPulse has learned that, for the first time in Hollywood's history, a local studio, namely Paramount, will release next month's live-action Transformers movie, on cable pay-per-view, the same day it premiere's in US theatres, on July 3rd. But don't hold your breath... the price tag for that special night might deter more than one: $49!At this price, it makes sense to watch a blockbuster at home instead of going to the theatres, only if you have a really nice home theatre system and invite lots of family and friends. And that's exactly how Hollywood is trying to convince the theatres: that those people, who owns such home theatre systems, are not going to the cinemas anyway.

We have also learned that movie theatres are very reluctant to release that content as they have the right on it for the first six months it is released a.k.a the first window of exclusivity... But the writing is on the wall. So expect more experiments like this one, more often... cheaper... until the death of theatres!

I'm gonna see it July 2nd at the theater.  

I will be getting this on PPV, but also seeing it in the theaters.  I really want to see this movie, but even if it was only a movie I kind of wanted to see, I would still get the PPV just to support this.  I am a big supporter of movies being released simultaneously at the theaters and via PPV and DVD.

NO Directv!!!
Darn!!!Who is gonna get it on HD Cable and can burn me a DVD copy???
I prob will see it in the theater, but I saw the Fantastic 4-2 the other day at the AMC, and my tv kills compared to the big screen.


Originally Posted by wolverinejedi007NO Directv!!!
Darn!!!Who is gonna get it on HD Cable and can burn me a DVD copy???
I prob will see it in the theater, but I saw the Fantastic 4-2 the other day at the AMC, and my tv kills compared to the big screen.
It doesn't say no DTV support.  It's unclear though.  Considering the install base of satellite TV now, I couldn't imagine the studios passing on releasing the movie on there also.

I love this concept.  Most people will balk at the pricetag...but a couple friends chip in and it pays for itself plus you can sit in the comfort of your own home, drink and not have to listen to punkass kids talking and texting.

wow, talk about making it EASIER for people to put good quality copies of a movie online, LOL

BTW, Michael Bay's official site has said this is BS.  


Originally Posted by MiamiLocowow, talk about making it EASIER for people to put good quality copies of a movie online, LOL
That's what I was thinking.

Wow, first or second dates are going to be easier to get women back to the house!!!!!!!!!